Coming out of the housing crisis, a top financial services company faced significant market, credit and operational challenges. To remain competitive, executive leaders commissioned a Rebranding Program to replace old company logos and cluttered collateral with clean, modern content.
Over the next 16 months, the company rebranded its largest business unit as well as all corporate services. Hundreds of internal and external customer touchpoints required some type of change including customer websites, call centers, POS systems, legal documents, servicing records, 3rd party suppliers and more.